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Worldwide environmental protection organization Greenpeace has long conveyed its messages through a series of shots of disintegrating environments, endangered species, and excessive pollution.
For one of their more recent campaigns, however, they’ve decided to embrace anime as a medium. “Detox” marks the first effort by the organization to stop the spread of toxins and pollution via clothing brands, and one of several companies who have recently taken to using Japanimation to spread their word. In 2011, Greenpeace kickstarted their campaign by issuing the following challenge to clothing companies: remove hazardous chemicals/ingredients from your clothing lines to curb the spread of toxins to the environment, particularly oceans and other bodies of water.
According to Digital Journal, so far brands like Nike, C&A, Puma, i-Ning, and H&M have jumped aboard, though the organization insists there’s plenty of room for more. Some of the apparel companies, like Zara, have gone so far as to implement specific commitments, such as eliminating all hazardous chemicals from its supply chain.
The minute-and-a-half trailer, done in the style of classic anime shows like Dragonball Z, or Avatar, reveals a future world that’s been destroyed by the aforementioned toxins, complete with barren wastelands and dying animals. Here’s a peek:
Jeff Nau – who has written 1264 posts on The Jace Hall Show.
Jeff Nau is a main contributor to the Jace Hall Show covering pop culture and music trends in the nerd community. He has contributed to San Diego City Beat, 944, and Ill Literature, amongst others, and spends his spare time working as an artist and photographer.

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